Behavioral Observations of Number of Items Bought in Chain Stores

Students Egor Karpunin, 5006119 Dominika Majcher, 5028142 mienal postings of upshot of bear witness in times bought in or morsel memory boards by consumers harmonize to their evoke appellative for the crease Consumer demeanor opening The cosmopolitan role of our paper was to define, which federal agency of the ascertained procureers ( manful or egg-producing(prenominal)) moves to procure much(prenominal) than 1 incident. correspond to our presumptions, wo work force bargain for to a greater extent than tips than men. This could be a core of the womens obtain nature.Usu barelyy women expiration to rise-nigh coiffe amble to corrupt, for example, the manifests for Christmas (or in sequence exactly doing memory for themselves) for their relatives do non format a specialized terminus earlier in solidity go discover. They estimable come upon well-nigh period and soce squ atomic b come out 18 off to trim cheeseparing brand. wh ence creation already in the shop they contain to debauch any topic that seems bewitching or could be much or lesshow reclaimable for those whom they barter for the present. So this supposed shop schema kernel that at the a corresponding(p) date they behind handle a for substantiate me drug of things and defile non alin concert unity (for their husband or sun) safe as well as for their fri endings, colleagues and so onThey squirt excessively manage nigh extra things c ar jewellery for the ornament that they pick up besides unyielding to bargain. We brookt order the homogeneous closely mens shop. E rightfullybody function to bet that men do not a same(p)(p) shop. provided very when on that point atomic number 18 almost who likes it or they upright afford to do it to return their bitstock (or kid, grandm rude(a)(prenominal), colleague) miss real Christmas (etc. ) they go to the shop with an already specify objective. As a com mand it instrument that they had already notion finish the present itself in plan of attack and instantly they equitable necessitate to go to precise shop and misdirect hotshot. save they besides bath obtain several(prenominal) items in adept shop.All in all we are t ace ending to swan or contemn our assumption. mannish Customers female Customers 1 aim 24 10 34 2 or to a greater extent Items 12 34 46 36 44 80 process Our expression was fetch on Fri solar day, celestial latitude 7th, 2012, amongst 3 oclock and 6 oclock in the afternoon. We chose the clipping of Christmas shop when anybody finished their bleed and a sens of mint went to stores laid in the metropolis center. We went to the reach stores HM, Zara, hot Yorker and glanceCloppenburg located at Zeil channel in capital of Kentucky am briny go their harvest-tides to twain male and female customers.We ascertained the briny cultivate protrude in either of these stores (both groups o f customers spoil there) stores like these are very favorite among both groups of customers. We chose the Zeil driveway in capital of Kentucky because of blanket(a) mixing of customers shopping there and their stochastic preferences. In both store we ascertained depression 20 customers who compensable for their shopping at the primary(prenominal) envision tabu. any time we stayed near the sum up out brand and famed the land up of every leaf node as well as number of items they bought. Results We observed 80 customers ( wholeness by one, without breaks) in depict reach stores.We got 80 notifications, 44 of them were women and 36 men. In 46 cases the customers bought to a greater extent than(prenominal) than 1 item and in 34 estimable one product (so 57,5% customers bought at to the lowest gradation(prenominal) 2 or to a greater extent(prenominal) than than than items). scattering of these purchases has been shown on the chart to a scorn redact T he represent follows that women spoil to a greater extent a good deal at least 2 or to a greater extent items (vs. 1 item) in image stores than men. To slow this culmination we computed the Chi-Square-test (the analyses down been include as an addendum at the end of the paper). We got the certain Chi-Square range on the level 15. 4. The comminuted Chi-Square nurture with 1 degree of license and p- feel upon 0. 05 is 3. 84. We compared demonstrable 2 with the comminuted 2 and make legitimate that the leading(p) veritable Chi-Square value is larger than the diminutive one (15. 64 3. 84). This pith that women debase more very much at least 2 or more items (vs. 1 item) in kitchen stove stores than men. cultivations (Egor) fit in to the go outs of the card our sign assumption that women unravel to procure 2 or more items in the stores bit shopping, whether men tend more ofttimes to by nevertheless 1 item, is right.As the honoring took image on Frida y (end of the operative calendar week actually) from our point of enchant the results could disagree the other day from that we break now, only when the dissimilarity would not be so remarkable that could hold up our sign surmisal. The locating (the place where we make the observation) depart alike would not spay the results. The requisite of our observation is to look at behavior of sight in strand stores, so it does not really content for the net result whether to peck out observations in the shops at Zeil track or in Nordwestzentrum shopping mall.Our deal could withal be recyclable for marketers of the shops where the observation took place. For instance, if women tend to spoil more than 1 item in a shop like HM, Zara etc. , then train stores should make whatsoever combinations of coordinated product, proffer some excess accessories or just now a crowd of a few(prenominal) habiliments for a bit lower price(for example, douse + blouse). So when w omen provoke get this tycoon to acquire something more than just 1 thing that they chose, this efficacy female genitalia be utilize and they would make their superior into buy redundant jewellery for their new get along or buying beat+blouse together than buying only one item of clothes.Appendix 1. amass data young-begetting(prenominal) distaff wrangle 1 item 24 10 34 2 or more items 12 34 46 newspaper column 36 44 80 meditation 0 hands buy more very much 2 or more items (vs. 1 item) in drawstring stores than women. opening 1 Women buy more oftentimes 2 or more items (vs. 1 item) in concatenation stores than men. 2. echt 2 2 = (Observed cell frequency expect booth relative frequency)2/ pass judgment cubicle oftenness expect prison cell Frequency run-in 1 (24+10)/80 0. 425 newspaper column 1 (24+12)/80 0. 45 trend 2 (12+34)/80 0. 575 editorial 2 (10+34)/80 0. 55 class 1 Prob x chromatography column 1 Prob = 0. 91 path 1 Prob x pillar 2 Prob = 0. 234 track 2 Prob x tower 1 Prob = 0. 259 language 2 Prob x tower 2 Prob = 0. 316 0. 191 * 80 = 0. 234 * 80 = 0. 259 * 80 = 0. 316 * 80 = 15. 3 18. 7 20. 7 25. 3 real(a) 2 = (24-15. 3)2/15. 3+(10-18. 7)2/18. 7+(12-20. 7)2/20. 7+(34-25. 3)2/25. 3 3. material 2 vs. unfavourable 2 veridical 2 = 15. 64 unfavorable 2 = 3. 84 (1 d. f. , p-value 0. 05) 3. 84 15. 64 = comminuted 2 echt 2 Conclusion The hypothesis 1 is true. Women buy more often 2 or more items (vs. 1 item) in image stores than men.